MARKETING, SALES, PURCHASE / SALARY
ITALY

SALARY SURVEYS

115

UPDATED
June 2024
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AVERAGE SALARY / YEAR

MOST TYPICAL SALARY / YEAR

Gross income

Net (after tax)

0.91 EUR = 1 USD

€67,854 EUR

$74,940 USD

Milan

€67,418 EUR

€28,974 EUR

$32,000 USD

Including "Milan"

Excluding "Milan"

Average Salary / Marketing, Sales, Purchase / Italy

Average salary for Marketing, Sales, Purchase / Italy is €67,854 EUR per year. The most typical earning is €28,974 EUR. All data are based on 115 salary surveys. Salaries are different between men and women. Men receive an average salary of €66,731 EUR. Women receive a salary of €50,614 EUR.

Based on education, the highest salaries receive people with Doctorate Degree with salary of €76,148 EUR. The second most paid education level is Bachelors Degree with salary of €71,349 EUR.

Different experiences affect earning as well. People with 20+ Years of experience receive salary of €145,324 EUR. Employees with 16-20 Years of experience receive €115,263 EUR.

Levels / Marketing, Sales, Purchase / Italy (Gross EUR)

Salary Levels (EUR) per Year	Surveys	[%]
€9,100 EUR - €13,599 EUR	0	n/a
€13,600 EUR - €18,099 EUR	2	100% 1.74%
€18,100 EUR - €22,599 EUR	2	98.26% 1.74%
€22,600 EUR - €27,199 EUR	6	96.52% 5.22%
THE MOST TYPICAL SALARY
€27,200 EUR - €31,699 EUR	10	91.3% 8.7%
€31,700 EUR - €36,199 EUR	8	82.61% 6.96%
€36,200 EUR - €40,699 EUR	10	75.65% 8.7%
€40,700 EUR - €45,299 EUR	10	66.96% 8.7%
€45,300 EUR - €49,799 EUR	5	58.26% 4.35%
€49,800 EUR - €54,299 EUR	9	53.91% 7.83%
€54,300 EUR - €58,899 EUR	7	46.09% 6.09%
€58,900 EUR - €63,399 EUR	2	40% 1.74%
€63,400 EUR - €67,899 EUR	3	38.26% 2.61%
€67,900 EUR - €72,399 EUR	3	35.65% 2.61%
€72,400 EUR - €76,999 EUR	6	33.04% 5.22%
€77,000 EUR - €81,499 EUR	2	27.83% 1.74%
€81,500 EUR - €85,999 EUR	2	26.09% 1.74%
€86,000 EUR - €90,499 EUR	3	24.35% 2.61%
€90,500 EUR - €95,099 EUR	4	21.74% 3.48%
€95,100 EUR - €99,599 EUR	1	18.26% 0.87%
€99,600 EUR - €104,099 EUR	2	17.39% 1.74%
€104,100 EUR - €108,699 EUR	2	15.65% 1.74%
€108,700 EUR - €113,199 EUR	0	n/a
€113,200 EUR - €117,699 EUR	1	13.91% 0.87%
€117,700 EUR - €122,199 EUR	0	n/a
€122,200 EUR - €126,799 EUR	4	13.04% 3.48%
€126,800 EUR - €131,299 EUR	0	n/a
€131,300 EUR - €135,799 EUR	0	n/a
HIGH SALARIES
€135,800 EUR - €144,899 EUR	1	9.57% 0.87%
€144,900 EUR - €153,899 EUR	3	8.7% 2.61%
€153,900 EUR - €162,999 EUR	0	n/a
€163,000 EUR - €171,999 EUR	0	n/a
€172,000 EUR - €181,099 EUR	1	6.09% 0.87%
€181,100 EUR - €190,099 EUR	1	5.22% 0.87%
€190,100 EUR - €199,199 EUR	1	4.35% 0.87%
€199,200 EUR - €208,299 EUR	0	n/a
€208,300 EUR - €217,299 EUR	1	3.48% 0.87%
€217,300 EUR - €226,399 EUR	2	2.61% 1.74%
€226,400 EUR - €316,899 EUR	1	0.87% 0.87%

People's individual salary examples (surveys)

Regional Purchasing Manager

Posted 10 May 2024
Key knowledge and tasks

"Italy and Spain Purchasing manager for a multi national company."

City	Education	Experience	Knowledge	Gross salary / year
Florence	High School	4-8 Years	Advanced	€55,000 EUR

Marketing Manager

Posted 16 November 2023
Key knowledge and tasks

"Responsible for full supplemets category, 5ps management, includono detailing, Prince, packaging, promo, media and digital. 2 people managed."

City	Education	Experience	Knowledge	Gross salary / year
Rome	Bachelors Degree	12-16 Years	Expert	€71,200 EUR

Export Area Manager

Posted 24 July 2022
Key knowledge and tasks

"Negotiation."

City	Education	Experience	Knowledge	Gross salary / year
Padua	Masters Degree	2-4 Years	Expert	€31,100 EUR

Head Of Marketing

Posted 26 May 2022
Key knowledge and tasks

"Marketing."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	16-20 Years	Expert	€147,700 EUR

Associate Consultant

Posted 22 March 2022
Key knowledge and tasks

"Market research and statistics."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	0-1 Year	Intermediate	€23,600 EUR

Distribution Specialist

Posted 20 March 2022
Key knowledge and tasks

"Manage global distribution."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	2-4 Years	Advanced	€35,900 EUR

Marketing Coordinator

Posted 21 November 2021
Key knowledge and tasks

"Marketing coordinator, communication, digital."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	1-2 Years	Intermediate	€26,400 EUR

International Marketing Manager

Posted 20 October 2021
Key knowledge and tasks

"CEE sales."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	16-20 Years	Expert	€82,500 EUR

Marketing Manager

Posted 22 September 2021
Key knowledge and tasks

"GTM strategy; Demand Generation; Analytics; PPC; Lead generation and scoring."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	2-4 Years	Advanced	€82,500 EUR

Global Customer Analysts

Posted 16 September 2021
Key knowledge and tasks

"Fadass."

City	Education	Experience	Knowledge	Gross salary / year
Rome	Masters Degree	8-12 Years	Expert	€57,200 EUR

Product Marketing Manager

Posted 30 August 2021
Key knowledge and tasks

"Product management, Product lineup management, Product portfolio management, Market analysis."

City	Education	Experience	Knowledge	Gross salary / year
Turin	Masters Degree	4-8 Years	Advanced	€44,500 EUR

Manager

Posted 25 August 2021
Key knowledge and tasks

"Marketing and sales."

City	Education	Experience	Knowledge	Gross salary / year
Modena	High School	16-20 Years	Expert	€72,600 EUR

E-commerce Manager

Posted 18 August 2021
Key knowledge and tasks

"E-commerce, websites, marketplaces increase of revenues."

City	Education	Experience	Knowledge	Gross salary / year
Rome	Masters Degree	2-4 Years	Expert	€94,600 EUR

Sales

Posted 12 July 2021
Key knowledge and tasks

"VIP sale."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	2-4 Years	Advanced	€35,200 EUR

Category Marketing Manager

Posted 25 June 2021
Key knowledge and tasks

"Brand management of several brands for the category."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	8-12 Years	Expert	€94,000 EUR

Market Research Specialist

Posted 23 March 2021
Key knowledge and tasks

"Product management, Market Research, Go to market strategy."

City	Education	Experience	Knowledge	Gross salary / year
Turin	Masters Degree	4-8 Years	n/a	€38,200 EUR

Consumer Insight Director

Posted 21 December 2020
Key knowledge and tasks

"I lead a team of 8 people. I worked with global fmcg manufacturer as a consultant of their market strategy."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	4-8 Years	n/a	€55,700 EUR

Marketing Coordinator

Posted 19 August 2020
Key knowledge and tasks

"KPI, Marketing Plan, Market Analysis, Strategy, Action Plan, FMCG Markets, Sales, Communication."

City	Education	Experience	Knowledge	Gross salary / year
Parma	Bachelors Degree	2-4 Years	n/a	€42,800 EUR

Marketing Director

Posted 25 May 2020
Key knowledge and tasks

"Handling all forms of marketing and product development for the Company."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	20+ Years	n/a	€99,400 EUR

Business Development Manager

Posted 08 April 2020
Key knowledge and tasks

"Develop new markets and clients."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	20+ Years	n/a	€179,000 EUR

Sales & Marketing Director

Posted 05 February 2020
Key knowledge and tasks

"Business Development, Annual planning Sales and Marketing, Corporation sales negotiation, Head of Country Sales."

City	Education	Experience	Knowledge	Gross salary / year
Milan	High School	16-20 Years	n/a	€45,600 EUR

E-commerce Manager

Posted 01 January 2020
Key knowledge and tasks

"Customer service
Monitoring orders and shopping
Monitoring prices and goods
Monitoring marketplace."

City	Education	Experience	Knowledge	Gross salary / year
Florence	Bachelors Degree	4-8 Years	n/a	€29,800 EUR

Press Officer

Posted 27 November 2019
Key knowledge and tasks

"Press office, marketer, web designer and journalist. Basically I do communication."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	2-4 Years	n/a	€15,400 EUR

Senior Buyer

Posted 26 September 2019
Key knowledge and tasks

"Procurement of Technical Goods and Services."

City	Education	Experience	Knowledge	Gross salary / year
Livorno	Bachelors Degree	8-12 Years	n/a	€40,100 EUR

Chief Marketing Officer

Posted 17 September 2019
Key knowledge and tasks

"Experience in B2B and B2C Marketing in Mutlinational Companies."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	12-16 Years	n/a	€25,700 EUR

Sales Manager East Europe & Mediterranean

Posted 04 September 2019
Key knowledge and tasks

"Develop Enterprise Sales in East Europe and Mediterranean."

City	Education	Experience	Knowledge	Gross salary / year
Rome	Bachelors Degree	20+ Years	n/a	€226,400 EUR

Marketing Specialist

Posted 23 August 2019
Key knowledge and tasks

"Advertiser, digital strategist, branding, comunication."

City	Education	Experience	Knowledge	Gross salary / year
Brescia	Bachelors Degree	4-8 Years	n/a	€36,000 EUR

Marketing Assistant

Posted 26 July 2019
Key knowledge and tasks

"Social media marketing, strategic marketing."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	0-1 Year	n/a	€41,200 EUR

Market Analyst

Posted 26 June 2019
Key knowledge and tasks

"Market Research Analyst."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	0-1 Year	n/a	€28,800 EUR

Marketing Assistant

Posted 19 June 2019
Key knowledge and tasks

"I assist with marketing."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	0-1 Year	n/a	€41,200 EUR

Dmp Consultant

Posted 30 May 2019
Key knowledge and tasks

"Dmp & Marketing Automation."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	4-8 Years	n/a	€51,500 EUR

Pay Per Click

Posted 23 May 2019
Key knowledge and tasks

"Pay per click management."

City	Education	Experience	Knowledge	Gross salary / year
Trieste	Some College	2-4 Years	n/a	€30,900 EUR

Web & Graphic Designer

Posted 04 May 2019
Key knowledge and tasks

"Manage website, exhibitions, ads and catalogs."

City	Education	Experience	Knowledge	Gross salary / year
Brescia	Bachelors Degree	2-4 Years	n/a	€26,800 EUR

Project Manager

Posted 24 April 2019
Key knowledge and tasks

"Program manager that coordinates e2e activities."

City	Education	Experience	Knowledge	Gross salary / year
Rome	Some College	20+ Years	n/a	€51,500 EUR

Global Marketing Manager

Posted 25 March 2019
Key knowledge and tasks

"Strategy setting, portfolio development and management, upstream & downstream activities."

City	Education	Experience	Knowledge	Gross salary / year
Verona	Masters Degree	12-16 Years	n/a	€107,500 EUR

Brand Specialist

Posted 21 March 2019
Key knowledge and tasks

"Working with amazon sellers to decide which products to buy from them."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	0-1 Year	n/a	€18,500 EUR

Marketer

Posted 15 March 2019
Key knowledge and tasks

"Self employed in italy and USA online business."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	1-2 Years	n/a	€102,900 EUR

Chief Strategist

Posted 07 March 2019
Key knowledge and tasks

"Communication strategy and media planning."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	2-4 Years	n/a	€25,700 EUR

Senior Marketing And Activation Specialist - Emea

Posted 21 February 2019
Key knowledge and tasks

"Look after EMEM offline marketing operations."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	4-8 Years	n/a	€41,900 EUR

Business Developer

Posted 19 February 2019
Key knowledge and tasks

"Wholesale of intermediate Product and Services for Hospitality Industry. 
? Sales Planning, (Conduct Prospecting to Evaluate Potential Lead, Programming Visits, and Cold Calls, CRM)
? Sales: Visiting Acquired and Potential Customers, Negotiation of Payment Extensions, Negotiation of Terms of Sales, Closing deals;
? Definition and Execution of Marketing Strategies, Sales Tecnics and Communication, Discount Policies;
? Proposals for new Business to customers with structures suitable for developing projects such Acquisition and New Venture. 
? Research and Evaluation of Suppliers."

City	Education	Experience	Knowledge	Gross salary / year
Rome	Bachelors Degree	8-12 Years	n/a	€36,000 EUR

Market Marketing Director

Posted 05 February 2019
Key knowledge and tasks

"Hospitality and lodging."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	12-16 Years	n/a	€102,900 EUR

Marketing Assistant

Posted 28 January 2019
Key knowledge and tasks

"Digital marketing social media."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	0-1 Year	n/a	€30,900 EUR

Marketing Manager

Posted 28 January 2019
Key knowledge and tasks

"Promoting product and brand."

City	Education	Experience	Knowledge	Gross salary / year
Padua	Bachelors Degree	12-16 Years	n/a	€61,700 EUR

Supply Chain Manager

Posted 21 December 2018
Key knowledge and tasks

"Responsible of a dedicated procurement task force for everything concerns the supply chain activities for a specific project."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Masters Degree	12-16 Years	n/a	€56,100 EUR

Commercial Operation Manager

Posted 20 November 2018
Key knowledge and tasks

"Commercial Operation Manager, Proposal Manger, Business Development Manager."

City	Education	Experience	Knowledge	Gross salary / year
Genoa	Bachelors Degree	8-12 Years	n/a	€50,500 EUR

Regional Sales Manager

Posted 25 October 2018
Key knowledge and tasks

"West Africa Region."

City	Education	Experience	Knowledge	Gross salary / year
Bologna	Bachelors Degree	8-12 Years	n/a	€94,200 EUR

Sales Engineer

Posted 03 September 2018
Key knowledge and tasks

"Selling optical components for laser systems."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	2-4 Years	n/a	€56,100 EUR

Brand Manager

Posted 19 August 2018
Key knowledge and tasks

"Product launches nd innovation."

City	Education	Experience	Knowledge	Gross salary / year
Rome	Masters Degree	8-12 Years	n/a	€67,300 EUR

Sales Manager

Posted 16 August 2018
Key knowledge and tasks

"Export area manager."

City	Education	Experience	Knowledge	Gross salary / year
Milan	Bachelors Degree	20+ Years	n/a	€56,700 EUR

Product Marketing

Posted 09 August 2018
Key knowledge and tasks

"Managing and developing marketing strategies."

City	Education	Experience	Knowledge	Gross salary / year
Turin	Masters Degree	2-4 Years	n/a	€50,500 EUR

MARKETING, SALES, PURCHASE / SALARY
ITALY

115

€67,854 EUR

€67,418 EUR

€28,974 EUR

Average Salary / Marketing, Sales, Purchase / Italy

Levels / Marketing, Sales, Purchase / Italy (Gross EUR)

Gender / Marketing, Sales, Purchase / Italy (Gross EUR)

Education / Marketing, Sales, Purchase / Italy (Gross EUR)

Experience / Marketing, Sales, Purchase / Italy (Gross EUR)

Age / Marketing, Sales, Purchase / Italy (Gross EUR)

Work Type / Marketing, Sales, Purchase / Italy (Gross EUR)

Cities / Marketing, Sales, Purchase / Italy (Gross EUR)

Careers / Marketing, Sales, Purchase / Italy (Gross EUR)

People's individual salary examples (surveys)

MARKETING, SALES, PURCHASE / SALARY ITALY

115

€67,854 EUR

€67,418 EUR

€28,974 EUR

Average Salary / Marketing, Sales, Purchase / Italy

Levels / Marketing, Sales, Purchase / Italy (Gross EUR)

Gender / Marketing, Sales, Purchase / Italy (Gross EUR)

Education / Marketing, Sales, Purchase / Italy (Gross EUR)

Experience / Marketing, Sales, Purchase / Italy (Gross EUR)

Age / Marketing, Sales, Purchase / Italy (Gross EUR)

Work Type / Marketing, Sales, Purchase / Italy (Gross EUR)

Cities / Marketing, Sales, Purchase / Italy (Gross EUR)

Careers / Marketing, Sales, Purchase / Italy (Gross EUR)

People's individual salary examples (surveys)

MARKETING, SALES, PURCHASE / SALARY
ITALY