ADVERTISING LEAD / SALARY
UNITED STATES

SALARY SURVEYS

10

UPDATED
April 2024
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AVERAGE SALARY / YEAR

MOST TYPICAL SALARY / YEAR

Gross income

Net (after tax)

$143,996 USD

£113,097 GBP

New York City

$147,484 USD

$132,000 USD

£103,675 GBP

Including "New York City"

Excluding "New York City"

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Average Salary / Advertising Lead / United States

Advertising

Average salary for Advertising Lead / United States is $143,996 USD per year. The most typical earning is $132,000 USD. All data are based on 10 salary surveys. Salaries are different between men and women. Men receive an average salary of $146,000 USD. Women receive a salary of $142,000 USD.

Based on education, the highest salaries receive people with Bachelors Degree with salary of $154,400 USD. The second most paid education level is Masters Degree with salary of $102,500 USD.

Different experiences affect earning as well. People with 12-16 Years of experience receive salary of $230,000 USD. Employees with 20+ Years of experience receive $200,000 USD.

Levels / Advertising Lead / United States (Gross USD)

Salary Levels (USD) per Year	Surveys	[%]
$10,000 USD - $14,999 USD	0	n/a
$15,000 USD - $19,999 USD	0	n/a
$20,000 USD - $24,999 USD	0	n/a
$25,000 USD - $29,999 USD	0	n/a
$30,000 USD - $34,999 USD	0	n/a
$35,000 USD - $39,999 USD	0	n/a
$40,000 USD - $44,999 USD	1	100% 10%
$45,000 USD - $49,999 USD	0	n/a
$50,000 USD - $54,999 USD	0	n/a
$55,000 USD - $59,999 USD	0	n/a
$60,000 USD - $64,999 USD	0	n/a
$65,000 USD - $69,999 USD	0	n/a
$70,000 USD - $74,999 USD	0	n/a
$75,000 USD - $79,999 USD	1	90% 10%
$80,000 USD - $84,999 USD	0	n/a
$85,000 USD - $89,999 USD	0	n/a
$90,000 USD - $94,999 USD	0	n/a
$95,000 USD - $99,999 USD	0	n/a
$100,000 USD - $104,999 USD	0	n/a
$105,000 USD - $109,999 USD	0	n/a
$110,000 USD - $114,999 USD	0	n/a
$115,000 USD - $119,999 USD	1	80% 10%
$120,000 USD - $124,999 USD	0	n/a
$125,000 USD - $129,999 USD	0	n/a
THE MOST TYPICAL SALARY
$130,000 USD - $134,999 USD	2	70% 20%
$135,000 USD - $139,999 USD	0	n/a
$140,000 USD - $144,999 USD	0	n/a
$145,000 USD - $149,999 USD	0	n/a
HIGH SALARIES
$150,000 USD - $159,999 USD	1	50% 10%
$160,000 USD - $169,999 USD	0	n/a
$170,000 USD - $179,999 USD	1	40% 10%
$180,000 USD - $189,999 USD	0	n/a
$190,000 USD - $199,999 USD	1	30% 10%
$200,000 USD - $209,999 USD	1	20% 10%
$210,000 USD - $219,999 USD	0	n/a
$220,000 USD - $229,999 USD	0	n/a
$230,000 USD - $239,999 USD	1	10% 10%
$240,000 USD - $249,999 USD	0	n/a
$250,000 USD - $349,999 USD	0	n/a

Gender / Advertising Lead / United States (Gross USD)

#		Surveys		AVERAGE SALARY / YEAR
1	Men	5	$146,000 USD
2	Women	5	$142,000 USD

Education / Advertising Lead / United States (Gross USD)

#		Surveys		AVERAGE SALARY / YEAR
1	Bachelors Degree	8	$154,400 USD
2	Masters Degree	2	$102,500 USD

Experience / Advertising Lead / United States (Gross USD)

#		Surveys
1	12-16 Years	1	$230,000 USD
2	20+ Years	1	$200,000 USD
3	8-12 Years	4	$156,300 USD
4	4-8 Years	4	$96,200 USD

Age / Advertising Lead / United States (Gross USD)

#		Surveys
1	41-45	1	$200,000 USD
2	36-40	3	$160,000 USD
3	31-35	3	$151,700 USD
4	26-30	3	$101,700 USD

Work Type / Advertising Lead / United States (Gross USD)

#		Surveys
1	Contract	1	$200,000 USD
2	Self Employed	1	$150,000 USD
3	Permanent	8	$136,200 USD

States / Advertising Lead / United States (Gross USD)

#		Surveys
1	Florida	1	$230,000 USD
2	Oregon	1	$200,000 USD
3	Virginia	1	$190,000 USD
4	New York State	2	$147,500 USD
5	Michigan	1	$130,000 USD
6	California	3	$118,300 USD
7	Maryland	1	$40,000 USD

Cities / Advertising Lead / United States (Gross USD)

#		Surveys
1	Miami	1	$230,000 USD
2	Portland, Oregon	1	$200,000 USD
3	Richmond	1	$190,000 USD
4	New York City	2	$147,500 USD
5	San Francisco	1	$130,000 USD
6	Detroit	1	$130,000 USD
7	Los Angeles	2	$112,500 USD
8	Baltimore	1	$40,000 USD

People's individual salary examples (surveys)

Associate Director, Paid Social

Posted 24 July 2022
Key knowledge and tasks

"Social media, paid social, social media marketing, social media advertising."

City	Education	Experience	Knowledge	Gross salary / year
New York City	Bachelors Degree	4-8 Years	Expert	$120,000 USD

Vice President

Posted 08 October 2020
Key knowledge and tasks

"Sem, Seo, marketing team lead."

City	Education	Experience	Knowledge	Gross salary / year
New York City	Bachelors Degree	8-12 Years	n/a	$175,000 USD

Account Directorhey

Posted 23 August 2019
Key knowledge and tasks

"Manage interdisciplinary team of creative professionals."

City	Education	Experience	Knowledge	Gross salary / year
Portland, Oregon	Bachelors Degree	20+ Years	n/a	$200,000 USD

Associate Director Paid Search

Posted 01 August 2019
Key knowledge and tasks

"Marketing strategy and staff development."

City	Education	Experience	Knowledge	Gross salary / year
Los Angeles	Bachelors Degree	4-8 Years	n/a	$150,000 USD

Digital Strategist

Posted 26 March 2019
Key knowledge and tasks

"I work with big companies like AT&T, Cricket Wireless, Miller Lite, Digicel, etc to help them identify opportunities to increase engagement through social video and in turn increase foot traffic/revenue. I identify opportunities for the client to reach untapped markets."

City	Education	Experience	Knowledge	Gross salary / year
Los Angeles	Masters Degree	4-8 Years	n/a	$75,000 USD

Senior Client Manager

Posted 17 February 2019
Key knowledge and tasks

"I manage client relationships for a design agency and work with clients to develop new business opportunities."

City	Education	Experience	Knowledge	Gross salary / year
San Francisco	Bachelors Degree	8-12 Years	n/a	$130,000 USD

Group Planning Director

Posted 02 August 2018
Key knowledge and tasks

"Oversee a number of global accounts."

City	Education	Experience	Knowledge	Gross salary / year
Richmond	Bachelors Degree	8-12 Years	n/a	$190,000 USD

ADVERTISING LEAD / SALARY UNITED STATES

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