Marketing | DE | Average Salary Survey 2024

Salary Levels (EUR) per Year

Surveys

[%]

€9,100 EUR - €13,599 EUR

100%
3.85%

€13,600 EUR - €18,099 EUR

96.15%
3.85%

€18,100 EUR - €22,599 EUR

n/a

€22,600 EUR - €27,199 EUR

n/a

THE MOST TYPICAL SALARY

€27,200 EUR - €31,699 EUR

92.31%
15.38%

€31,700 EUR - €36,199 EUR

76.92%
3.85%

€36,200 EUR - €40,699 EUR

73.08%
7.69%

€40,700 EUR - €45,299 EUR

65.38%
15.38%

€45,300 EUR - €49,799 EUR

50%
11.54%

€49,800 EUR - €54,299 EUR

38.46%
7.69%

€54,300 EUR - €58,899 EUR

30.77%
3.85%

€58,900 EUR - €63,399 EUR

26.92%
11.54%

€63,400 EUR - €67,899 EUR

15.38%
7.69%

€67,900 EUR - €72,399 EUR

n/a

€72,400 EUR - €76,999 EUR

n/a

€77,000 EUR - €81,499 EUR

n/a

€81,500 EUR - €85,999 EUR

n/a

€86,000 EUR - €90,499 EUR

n/a

€90,500 EUR - €95,099 EUR

n/a

€95,100 EUR - €99,599 EUR

7.69%
7.69%

€99,600 EUR - €104,099 EUR

n/a

€104,100 EUR - €108,699 EUR

n/a

€108,700 EUR - €113,199 EUR

n/a

€113,200 EUR - €117,699 EUR

n/a

€117,700 EUR - €122,199 EUR

n/a

€122,200 EUR - €126,799 EUR

n/a

€126,800 EUR - €131,299 EUR

n/a

€131,300 EUR - €135,799 EUR

n/a

HIGH SALARIES

€135,800 EUR - €144,899 EUR

n/a

€144,900 EUR - €153,899 EUR

n/a

€153,900 EUR - €162,999 EUR

n/a

€163,000 EUR - €171,999 EUR

n/a

€172,000 EUR - €181,099 EUR

n/a

€181,100 EUR - €190,099 EUR

n/a

€190,100 EUR - €199,199 EUR

n/a

€199,200 EUR - €208,299 EUR

n/a

€208,300 EUR - €217,299 EUR

n/a

€217,300 EUR - €226,399 EUR

n/a

€226,400 EUR - €316,899 EUR

n/a

Surveys

AVERAGE SALARY / YEAR

Men

€50,161 EUR

Women

€46,992 EUR

Surveys

AVERAGE SALARY / YEAR

High School

€64,286 EUR

Bachelors Degree

€51,882 EUR

Masters Degree

€42,737 EUR

Some College

€30,875 EUR

Surveys

AVERAGE SALARY / YEAR

8-12 Years

€71,983 EUR

2-4 Years

€55,322 EUR

4-8 Years

€54,055 EUR

12-16 Years

€50,795 EUR

1-2 Years

€47,083 EUR

0-1 Year

€30,423 EUR

Surveys

AVERAGE SALARY / YEAR

31-35

€66,912 EUR

26-30

€47,083 EUR

36-40

€45,272 EUR

n/a

€42,465 EUR

21-25

€32,505 EUR

Surveys

AVERAGE SALARY / YEAR

Permanent

€53,874 EUR

Contract

€33,954 EUR

Self Employed

€30,875 EUR

Part Time

€21,096 EUR

Surveys

AVERAGE SALARY / YEAR

Stuttgart

€98,965 EUR

Hamburg

€63,472 EUR

Bielefeld

€61,751 EUR

Frankfurt am Main

€58,310 EUR

Nürnberg

€58,129 EUR

Köln

€50,524 EUR

Düsseldorf

€46,902 EUR

Bremen

€44,276 EUR

Berlin

€37,666 EUR

München

€30,332 EUR

People's individual salary examples (surveys)

Associate Retail Specialist

Posted 17 July 2023
Key knowledge and tasks

"• Strategy management for our FMCG (fast-moving consumer goods) clients’ products on Amazon holistically across sales, marketing, and supply chain optimisation for the platform
• Digital Shelf Optimisation (titles, bullet points, images) through building and managing best-in-class Amazon Product Pages that drive traffic and conversions
• Promotional planning by developing and executing promotional calendars that accelerate growth for our clients
• Analytics and business data reporting by utilising proprietary dashboards that efficiently monitor business trends and develop go-forward strategies
• Serving as an on-call consultant to dig into every Amazon challenge via email, phone calls, in-person meetings, and reports
• Markets: Germany, United Kingdom, France, Italy, Spain 
• Segments: Beauty (Hair Care), Intimate Health, Fabric Care and Home Care."

City	Education	Experience	Knowledge	Gross salary / year
Berlin	Masters Degree	2-4 Years	Intermediate	€38,800 EUR

Junior Crm Manager

Posted 14 June 2022
Key knowledge and tasks

"Email marketing."

City	Education	Experience	Knowledge	Gross salary / year
Berlin	Masters Degree	0-1 Year	Intermediate	€39,400 EUR

Marketing Manager

Posted 03 January 2022
Key knowledge and tasks

"Marketing plans."

City	Education	Experience	Knowledge	Gross salary / year
Stuttgart	High School	2-4 Years	Advanced	€99,000 EUR

Working Student

Posted 28 June 2021
Key knowledge and tasks

"SEO Content writing."

City	Education	Experience	Knowledge	Gross salary / year
Berlin	Masters Degree	0-1 Year	Intermediate	€12,700 EUR

Graphic Designer

Posted 18 February 2021
Key knowledge and tasks

"Graphic support for the marketing department."

City	Education	Experience	Knowledge	Gross salary / year
Düsseldorf	Bachelors Degree	4-8 Years	n/a	€58,100 EUR

Marketing Expert

Posted 24 November 2020
Key knowledge and tasks

"Consulting and advertising on Facebook and Google."

City	Education	Experience	Knowledge	Gross salary / year
Berlin	Bachelors Degree	0-1 Year	n/a	€33,800 EUR

Marketing Manager

Posted 29 May 2020
Key knowledge and tasks

"Marketing management."

City	Education	Experience	Knowledge	Gross salary / year
Berlin	Bachelors Degree	8-12 Years	n/a	€46,700 EUR

Marketing Specialist

Posted 22 January 2020
Key knowledge and tasks

"Project management, WordPress, risk management, communication, creative, flexible."

City	Education	Experience	Knowledge	Gross salary / year
Berlin	Bachelors Degree	12-16 Years	n/a	€59,700 EUR

Digital Marketer

Posted 28 October 2019
Key knowledge and tasks

"I do digital marketing, funnels etc."

City	Education	Experience	Knowledge	Gross salary / year
Berlin	Some College	12-16 Years	n/a	€30,900 EUR

Ideation Manager

Posted 23 June 2019
Key knowledge and tasks

"Ideate new launches for company."

City	Education	Experience	Knowledge	Gross salary / year
Bielefeld	Masters Degree	12-16 Years	n/a	€61,700 EUR

Junior Marketing Executive

Posted 09 April 2019
Key knowledge and tasks

"Optimising the visibility of the website
Translate, write and help us to optimize pages in an SEO-friendly way
Work closely with the manager to improve eviivo’s netlinking strategy with partners
Manage social media in Germany and community management accordingly to eviivo’s strategy. 
Business development and partnerships

Social network & Community development (Linkedin / Facebook / Xing)
Partners actions support: operational tasks (material productions)
Email campaigns & German website updates
Event projects support."

City	Education	Experience	Knowledge	Gross salary / year
Düsseldorf	Bachelors Degree	1-2 Years	n/a	€30,900 EUR

Junior Online Marketing Manager

Posted 14 March 2019
Key knowledge and tasks

"Managing SEA campaigns in Goole AdWords and other search engines."

City	Education	Experience	Knowledge	Gross salary / year
München	Masters Degree	1-2 Years	n/a	€43,200 EUR

Marketing

Posted 20 January 2019
Key knowledge and tasks

"Portfolio animation & development."

City	Education	Experience	Knowledge	Gross salary / year
Frankfurt am Main	Masters Degree	4-8 Years	n/a	€49,400 EUR

International Marketing

Posted 16 April 2018
Key knowledge and tasks

"Business administration and marketing."

City	Education	Experience	Knowledge	Gross salary / year
Nürnberg	Masters Degree	1-2 Years	n/a	€67,300 EUR

Marketing Manager

Posted 18 September 2017
Key knowledge and tasks

"Commercial marketing for a ESD protection business line."

City	Education	Experience	Knowledge	Gross salary / year
Hamburg	Bachelors Degree	8-12 Years	n/a	€97,300 EUR

MARKETING / SALARY
GERMANY

26

€48,159 EUR

€37,702 EUR

€28,974 EUR

Average Salary / Marketing / Germany

Levels / Marketing / Germany (Gross EUR)

Gender / Marketing / Germany (Gross EUR)

Education / Marketing / Germany (Gross EUR)

Experience / Marketing / Germany (Gross EUR)

Age / Marketing / Germany (Gross EUR)

Work Type / Marketing / Germany (Gross EUR)

Cities / Marketing / Germany (Gross EUR)

People's individual salary examples (surveys)

MARKETING / SALARY GERMANY

26

€48,159 EUR

€37,702 EUR

€28,974 EUR

Average Salary / Marketing / Germany

Levels / Marketing / Germany (Gross EUR)

Gender / Marketing / Germany (Gross EUR)

Education / Marketing / Germany (Gross EUR)

Experience / Marketing / Germany (Gross EUR)

Age / Marketing / Germany (Gross EUR)

Work Type / Marketing / Germany (Gross EUR)

Cities / Marketing / Germany (Gross EUR)

People's individual salary examples (surveys)

MARKETING / SALARY
GERMANY